Texas Beef Council

Beef Loving Texans is the consumer-facing brand of the Texas Beef Council (TBC), which supports the state’s beef industry by increasing beef demand through promotion, research and education. 

TBC is a non-profit organization funded by the 149,000 Texas farmers and ranchers through the national Beef Checkoff program and the Texas state Beef Checkoff program.

Find Beef Recipes, Cut info, Cooking Tips, Healthy Living, TV Episodes, Merch and more at